GiftKard application was founded with the idea of digitizing the gift card industry. GiftKard is a mobile to mobile gift card application; where the gift cards once purchased are stored on the consumers mobile phones and can be redeemed through the phones itself.

GiftKard application is a marketplace which connects the consumers with a wide mix of retailers; and gives the consumers an option to buy a gift card from those merchants online. Consumers can buy gift cards across categories like apparel, salons, spas, restaurants, cafes, multi brand retail and electronics.

The application also gives an option to send out personalized photographs and videos with a message for the recipient of the card.